AI Insights · Timothy · July 2024
Top 5 Fashion Games Performance in Russia, Q2 2024
Discover the performance trends of the top 5 fashion games in Russia during Q2 2024, with insights on downloads and user engagement from Sensor Tower.
In the second quarter of 2024, the fashion games market in Russia saw notable trends across the top 5 applications. Below is an analysis of their performance based on data from Sensor Tower.
Left or right: Magic Dress up by ABI Games Studio had a strong presence with downloads peaking at approximately 180K in the week of April 8. However, there was a gradual decline in downloads, ending the quarter at around 27K. Despite the drop in downloads, weekly active users increased throughout the quarter, starting at 223K and reaching up to 358K in the week of June 17.
Paper Doll: Fashion Dress Up from Bravestars Games experienced a moderate performance. Downloads started at about 54K and showed a general downward trend, concluding the quarter at 24K. Weekly active users also saw a decline, beginning at 210K and ending at 177K.
Makeup Stylist: Makeup Game by Gametertain displayed a steady increase in user engagement. Downloads fluctuated but showed a significant rise towards the end of the quarter, with a peak of 57K in the week of June 3. Active users followed a similar upward trend, starting at 227K and reaching 370K by the last week of June.
Gacha Life from Lunime maintained consistent user interest. Downloads remained relatively stable, averaging around 34K to 36K per week. Weekly active users demonstrated a robust presence, starting at 515K and peaking at 594K in the week of June 3, before slightly declining to 583K by the end of the quarter.
Live Star: YOYO Doll Dress Up by YoYo Dress Up Games showed significant growth. Downloads surged from 5.7K in early April to 69K by the end of June. Active users mirrored this growth, starting at 24K and reaching an impressive 148K by the last week of June.
For more detailed insights and data, visit Sensor Tower.
